What is Behavioral Medicine and Why is it Important?

Most of the world’s health challenges have behavioral causes and can be greatly helped by behavioral solutions. Unhealthy behaviors like tobacco use, sedentary lifestyle, poor sleep, and unhealthy eating play a key contributing role for much of the diseases, suffering, and early deaths in the United States. Healthy behaviors—like quitting smoking, exercising, sleeping well, eating right, getting cancer screenings, managing stress, getting vaccinated, and using mindfulness techniques—can prevent disease, be a vital part of a disease treatment plan, and significantly improve quality of life.

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