Today, Jack Taylor, a global, independent, full-service brand and communications agency dedicated to serving clients that solve big, human problems, announced that Caron Treatment Centers, an internationally recognized nonprofit leader in addiction and behavioral healthcare treatment, research, prevention, and addiction medicine education, has selected the agency as its national Public Relations Agency of Record.
A global leader with a proven track record in helping shape the contemporary wellness conversation for a multiple of brands, Jack Taylor will support Caron in amplifying brand awareness and cultural relevance on a national scale, aiming to further educate and broaden the public’s understanding of substance use disorder and mental health.
“For nearly 70 years, Caron has been a trailblazer in the mental health and addiction field, truly operating as both pioneers and cutting-edge innovators,” Jon Bier, Founder and CEO of Jack Taylor. “I cannot imagine a more critical problem to address or a better time to make an impact. It is an honor to support Caron and help amplify their vital message.”
Today, approximately 21.5 million adults in the U.S. live with co-occurring mental health and substance use disorders. Caron helps thousands of these individuals and their families manage symptoms, transforming lives impacted by addiction and substance use through proven, comprehensive, and patient-centric treatment plans. As the national conversation around modern wellness, trauma, addiction and consciousness further evolves, Jack Taylor will support the center in inspiring new audiences, seeing Caron as not only a place to go in crisis—but as a transformative force in how people heal, live, and thrive.
“Caron isn’t just where healing happens—it’s a place where people rediscover resilience, consciousness, and what it means to be human. As we seek to make more and more individuals aware of our programs and overarching mission, we’re thrilled to be working alongside Jack Taylor, collectively redefining the stigma and sparking better conversations as it relates to better overall health and well-being,” said Betsy Haverlandt, Chief Sales & Marketing Officer.
As part of its focus on scaling conversations for the brand, Jack Taylor will lead comprehensive national media relations efforts for Caron, securing earned editorial coverage across multiple channels, while driving thought leadership through expert commentary and awards.
To learn about Jack Taylor and its work with innovative and iconic brands, visit jacktaylorpr.com. For more on Caron Treatment Centers and its mission, view www.caron.org.
About Jack Taylor
Jack Taylor is a global, independent, full-service brand and communications agency dedicated to serving clients that solve big, human problems. Founded in 2010 by marketer and entrepreneur Jon Bier, Jack Taylor has helped shape the contemporary wellness conversation, partnering with many of the most innovative and iconic brands of the past 15 years. The agency is committed to collaborating with pioneers in a diverse set of industries ranging from agriculture, apparel, beauty, health tech, human performance and longevity, lifestyle and nutrition, sports and fitness, sustainability, and wellness hospitality among others. Headquartered in New York City, Jack Taylor serves clients around the globe.
Visit www.jacktaylorpr.com or follow us on LinkedIn and Instagram.
About Caron Treatment Centers
Caron Treatment Centers Caron Treatment Centers is an internationally recognized nonprofit dedicated to transforming lives through addiction and behavioral healthcare treatment, research, prevention, and addiction medicine education. For almost 70 years, Caron has helped thousands of individuals struggling with behavioral health issues, including substance use disorder, begin to manage these brain diseases, and find hope. Anchored by two medical centers on its Pennsylvania and Florida campuses and headquartered in Wernersville, Pennsylvania, Caron uses a Neurorestorative Approach to provides a comprehensive continuum of care for teens through adults including medical stabilization and detoxification, residential, partial hospitalization, intensive outpatient, and outpatient programs, as well as Recovery support, family, and alumni services. Caron also provides concierge signature treatment for executives, healthcare professionals and older adults. In addition to our Pennsylvania and Florida campuses, Caron provides services in Wyomissing, Philadelphia, Washington, D.C., Atlanta, and New York City. Caron is in-network with several major insurance plans and provides financial assistance for those who qualify. For more information, please visit caron.org or @CaronTreatment.