The video shows all 17 athletes, including Eichel and Byfield, making the gesture as a reminder to prioritize mental health.
Ad Council also released a “Love, Your Mind” playbook, offering mental health tools and resources, as well as videos of the professional athletes sharing their mental health practices.
This marks the newest reprise of the “Love, Your Mind” campaign, which has been running since 2023. According to Ad Council, the campaign has raised more than $90 million in donated media support and driven more than 2.2 million visits to the campaign’s website.
Ad Council is a nonprofit organization that partners with advertising, media, marketing and tech companies to create various social impact campaigns. Some of those campaigns include Smokey Bear, Friends Don’t Let Friends Drive Drunk and more.