Surviving The Seasonality Slump In Behavioral Healthcare
behavior healthcare. Don’t be afraid of that seasonality slump. Here’s how we can help. Census is low. What do you do about it? Well, you’re not alone. That typically happens to most businesses in this industry. And one of the things that we’ve learned over the years here at Meteora is to take advantage of that opportunity to improve your brand, improve your infrastructure, work on your website, focus on SEO. Don’t just pour more money into PPC and hope and pray that it works because there are fewer people that are going to seek treatment during this window because of the holidays. You’re better off playing a longer game, building that strategy, putting them in the top of the funnel, nurturing those leads, and then capitalizing on it when the floodgates open in January. If you’re worried about Q4 and Census, give us a call. We can help you plan and weather that storm and get the results you deserve in Q1.
The Q4 behavioral healthcare seasonality slump is real. Calls slow down, admissions drop, and website leads decline.
This is the reality for the industry. But it doesn’t mean you should give up on digital marketing during this time. Instead, this dip calls for shifting your digital marketing strategy.
In this video, we will discuss:
•Which digital marketing efforts you should tone down during behavioral healthcare seasonality
•What you should be doing instead.