Wednesday, January 7, 2026
Media Contact:
Mack Burke | Associate Director of Media Relations | 405-744-5540 | editor@okstate.edu
The Cowboy family once again came together to support a cause that touches every corner
of every Oklahoma State University campus: mental wellness.
With more than 60% of college students nationwide meeting the criteria for at least
one mental health condition, OSU’s commitment to expanding access to care has never
been more critical.
On Oct. 9-10, OSU marked another milestone in its ongoing mental health advocacy with
a record-breaking Cowboys United for Mental Health campaign. This two-day fundraising
and awareness event was held in conjunction with World Mental Health Day. In just
48 hours, 447 donors contributed a remarkable $347,065, demonstrating the extraordinary
power of collective generosity.
Building on the success of two past campaigns, which together raised nearly half a
million dollars, this year’s effort aimed to deepen both awareness and impact. Funds
support free counseling sessions, expanded access to virtual therapy, enhanced crisis
response initiatives and created Reboot Centers.
This year’s campaign introduced an $80,000 matching pool and a $50,000 challenge fund,
motivating donors to maximize their gifts as milestones were reached. The results
underscored the strength of a shared mission: ensuring that every student has access
to the mental health support they need.
“Each year, Cowboys United reminds us how deeply this community cares about one another,”
said Kyle Stringer, director of pipeline growth at the OSU Foundation. “Mental health
affects every student in some way, and by uniting behind this cause, we’re creating
lasting, positive change across campus.”
“The transition into college brings so many life changes, and students’ mental health
should be a top priority.”
— Bella Ridener, Student Government Association’s mental health director
That change is visible every day through programs supported by Cowboys United and
Cowboys Care.
Savannah Fissenden, a student counselor, sees firsthand how donor support strengthens
the university’s ability to provide timely and effective care. Her position at the
University Counseling Center was made possible through Cowboys United funding.
“Without this support, I wouldn’t have the opportunity to serve students,” Fissenden
said. “This funding doesn’t just help the students receiving counseling; it expands
the center’s capacity to serve our entire community. They provide tangible resources
and make it easier for students to access help.”
Fissenden also serves as body image coordinator, helping develop educational programs
and lead discussions on confidence, body image and self-worth. She credits Cowboys
United and Cowboys Care for helping make these conversations possible and for encouraging
a culture of compassion and understanding.
“By actively promoting these initiatives, OSU is creating an environment where students
feel safe, supported and empowered to care for their mental health,” Fissenden said.
“Consistent messaging helps reduce stigma, encourages dialogue and makes it easier
for students to seek the help they deserve.”
Student leadership has also played a vital role in advancing the university’s commitment
to mental health.
“Without this support, I wouldn’t have the opportunity to serve students.”
— Savannah Fissenden, student counselor
Bella Ridener, the Student Government Association’s mental health director, works
to connect peers with campus resources and ensure wellness remains a campus-wide priority.
Her focus is on proactive support, empowering students to seek help before reaching
a point of crisis.
“The transition into college brings so many life changes, and students’ mental health
should be a top priority,” Ridener said. “Busy schedules, lack of sleep, academic
pressures and social expectations all take a toll on overall well-being.
“One of the most important things we can do is make sure students know they have options
and resources available. You are not alone. It’s OK to ask for help, and your well-being
matters.”
The success of this year’s campaign reflects the generosity and unity of the Cowboy
family. Every donor, ambassador and advocate plays a role in creating a campus where
students can thrive — academically, emotionally and personally.
“It was inspiring to see so many people rally behind mental health,” said Adrian Matthys,
assistant vice president of pipeline growth and readiness at the OSU Foundation. “When
we come together, we create real change, ensuring every student feels safe, supported
and empowered to prioritize their well-being.”
Total raised by Cowboys United for Mental Health since 2022
27,618 FREE COUNSELING SESSIONS PROVIDED
Since its launch, Cowboys United has increased the number of free counseling sessions
available to students from four to six. This helps relieve financial stress for those
who may not otherwise be able to access mental health support.
ADDITIONAL MENTAL HEALTH STAFF HIRED
With more counselors on staff, the University Counseling Center can reduce wait times
and extend hours to better serve students when they need support most.
10,434 REBOOT CENTER CHECK-INS
The Reboot Center offer students a safe space to decompress and recharge. Students
can enjoy massage chairs, weighted blankets, and take home free fidget toys, coloring
books and journals.
24/7 COUNSELING THROUGH BETTERHELP
Students can access virtual and message-based counseling services anytime through
BetterHelp. These services are included in the six free sessions available to each
student.
EXPANDED ADVOCATE TRAINING
OSU empowers students, faculty and staff to support one another by completing Suicide
Prevention (QPR) training and Mental Health First Aid. The OSU Mental Health Training
Video is now available, educating viewers about the resources and support systems
on campus.
Photos by: OSU Foundation
Story by: Estefania Martinez | STATE Magazine