The Wales Gambling Helpline will go live on April 1, offering information, support and treatment referrals to anyone experiencing gambling-related harm, as well as their families and others affected.
The new NHS specialist gambling treatment service, delivered alongside the helpline, will be funded by the Welsh Government through the UK-wide gambling levy and operated by Betsi Cadwaladr University Health Board.
Sarah Murphy, minister for mental health and wellbeing, said: “This is a landmark moment marking the first time specialist gambling treatment and support services will be available from the NHS in Wales.
“The helpline will be a form of open access support available to people who need it the most and fits into the ambitions of our Mental Health and Wellbeing Strategy.
“Guided by the evidence, we’re confident this approach is the most effective way to deliver essential support for both prevention and treatment.”
Backed by £1.3 million in annual funding, the service aims to reach tens of thousands of people in Wales who may be at risk of gambling-related harm.
Support will also be available through a secure online platform, extending access to treatment remotely.
Dr Faye Graver, clinical lead for gambling treatment services at Betsi Cadwaladr University Health Board, said: “We are establishing a specialist gambling treatment service and the Wales Gambling Helpline to provide much-needed support for people struggling with gambling addiction.
“They will provide the necessary support, advice and information not only to people experiencing gambling-related harms, but also their family members and others affected.
“Research shows tens of thousands of people in Wales need support for gambling related harms and this treatment service will provide this from referral and triage through to aftercare.”