Two leading mental health non-profits Vibrant Emotional Health (Vibrant) and Backline, have now partnered to create B-LINE, a 24/7 Mental Health and Crisis Support Line for music industry professionals.
Offering immediate confidential support from trained counselors who understand and can relate to the realities of working in music, B-LINE reflects Backline’s work in expanding mental health support for a workforce that frequently operates on the road and outside traditional systems of care.
Artists, crew members, staff, executives, and family members can connect to B-LINE by calling 1-855-BLINE99 or texting (254-639) BLINE9.
Since 2019, Backline has invested $3.5 million in mental health and wellness initiatives for the music industry and has supported more than 84,000 people.
The launch of B-LINE is a continuation of Backline’s support for urgent situations requiring immediate support, and addresses the need for a real-time crisis line for the music community.
In addition to B-LINE, Backline’s trusted online resource hub will continue to be available here. The service offers ongoing mental health information, referrals, and support.
B-LINE’s programs complement Vibrant’s broader portfolio of crisis response services and mental health programs — together, the organizations are working to strengthen the mental health safety net for the music industry, and ensure the accessibility of support.
“Mental health crisis doesn’t wait for business hours, and neither should access to care,” said Cara A. McNulty, DPA, CEO of Vibrant. “This collaboration reflects our commitment to providing care that is compassionate, accessible, and responsive to lived experience. It is another example of how partnerships can close gaps in access.”
“Our teams worked closely with Backline to design and operationalize a support model that truly serves the music industry,” added Michele Giordano, Vice President, Contact Services at Vibrant. “B-LINE brings together trusted partners and trained counselors to provide timely, informed support for individuals and families whenever they reach out.”
“This [collaboration] has always been the dream,” expressed Backline’s Co-Founder and Executive Director Hilary Gleason. “We’ve supported thousands of music industry professionals in their mental health and wellness journeys, but one critical piece was missing: real-time access to care. B-LINE changes that.”