Analysis: New research finds that problem gambling is six times more likely among intercounty GAA players than the rest of the population
Gambling has always been part of sport, but the voices emerging from inside elite Gaelic games suggest a serious issue. In a new study of intercounty GAA players, we analysed what athletes themselves say about gambling through their own direct, unfiltered words. Their comments reveal a hidden pressure affecting young Irish athletes today. This work follows earlier research on alcohol use in the GAA and problem gambling behaviours among players.
These opinions would correlate with those of the Economic and Society Research Institute (ESRI) who estimate that 0.8% people in Ireland suffer from problem gambling. This figure is higher amongst elite sports players and we previously reported that 4.8% of respondents to a GPA survey were themselves problem gamblers. This represents six times the likelihood of problem gambling when compared to the general population.
Our new analysis builds on previous work by examining why players gamble, how it affects them and what they believe needs to change. A thematic analysis was conducted on 68 free‑text responses from elite GAA players and seven key themes were identified. A word cloud was produced and the comments were subjected to a thematic analysis.
Harms related to gambling
This was mentioned by 43 of the 68 respondants (63%). Players overwhelmingly described gambling as harmful, with many recounting incidents involving teammates who developed addiction, financial losses, or required external support. Several used the word “curse” to describe the grip online gambling can have on young players. “I’ve seen first-hand about 5–10% of an average squad caught in gambling’s hold, and the reluctance of players to admit or seek help. The ease of online apps is a real curse.”
Gambling as an issue among elite Irish athletes
This was mentioned by 23 or 47% of respondants. Players noted that gambling prevalence varies significantly across squads, with some teams normalising daily betting while others discourage it entirely. “Gambling depends on the team culture. I’ve been on teams where lads bet every single day and others where almost nobody gambled.”
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From RTÉ Radio 1’s Morning Ireland, Tim Barry, Chairman of Rathdowney Errill Gaa Club, wants club players to take a course in alcohol, gambling and substance abuse
Gambling sponsorship in sport
This was a factor mentioned by 20 of the 68 respondants (29%). Many players strongly supported the GAA’s 2018 prohibition on gambling company sponsorship. Many contrasted it with the “gamblification” of professional soccer abroad. “Great decision to ban gambling sponsorship. Soccer is disgraceful with it — it glamorises something that causes a lot of trouble.”
Individual responsibility
This was mentioned by 5 (or 7%) of respondants. While small in number, this group emphasised personal responsibility and behavioural control, though often acknowledging the complexity of addiction. “You can’t blame bookies for people’s inability to control themselves. It’s like blaming McDonald’s for obesity.”
Need for education
Again, this factor was cited by 5 (or 7%) of respondants. Players called for practical, early education on the consequences of gambling, especially financial harms and addiction warning signs: “I was a compulsive gambler but haven’t gambled in almost three years. The GAA could do more to educate players — bad credit ratings, not getting a mortgage… people don’t realise the long-term damage.”
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From RTÉ Radio 1’s Late Debate, does the Gambling Regulation Bill do enough to curb problem gambling?
Dangers of online gambling
Respondents highlighted the 24/7 accessibility of online platforms, which allow gambling to occur in isolation and without detection. “A hidden addiction and hard to monitor because of online bookmakers. It comes up a lot when we meet — lads talking about how they’re getting on.” This was mentioned by 4 (or 6%) of respondants.
Role of the Gaelic Players Association
This was mentioned by 4 (6%) of respondants. Players praised the GPA’s leadership, counselling support and intervention work. “I’ve seen a close friend struggle with it. The GPA are doing great work and their support is crucial — the pressure on young amateur players is too great.”
Elite athletes, including GAA players, may be at heightened risk of gambling addiction due to their competitive drive, periods of downtime during injuries, and the belief that their sports knowledge offers an advantage in gambling. Athletes also carry influence far beyond sport. Marcus Rashford’s work in combating child hunger in the UK is one powerful example of how athletes can drive positive societal change. In the GAA, where county players act as role models in their communities and nationally, the potential for athlete-led cultural change is significant.
READ: Is there a harmful gambling culture among elite GAA players?
A strong message from this research is that players want meaningful change. Many called for early education, reduced stigma, and healthier team cultures. While gambling addiction may be hidden, the voices from inside GAA dressing rooms reveal it’s real financial, emotional, and cultural impact.
Positive change within the GAA – led by players, coaches, and organisations like the GPA – has the potential to ripple outward into Irish communities, influencing future generations. In contrast to some other sporting organisations, the GAA and GPA have already shown leadership in this field. The GAA has prohibited gambling sponsorship and the GPA has a wide range of supports in place for players. However, clearly much work remains to be done.
This research was undertaken by Conall Mac Gearailt, Anisah Farouk, Jack McCaffrey, Kevin McMahon, Matthew A. Turk and Kieran Murray
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The views expressed here are those of the author and do not represent or reflect the views of RTÉ