The birthplace of the 36 Months campaign and its influential push for Australia’s teen social media ban was in the boardroom of advertising production company FINCH.
36 Months managing director Greg Attwells said that the group was born during a single May 2024 meeting between him, FINCH founder Rob Galluzzo and Nova 96.9 radio host Michael “Wippa” Wipfli.
Elsewhere at FINCH, staff were hard at work on another campaign: TAB’s “Get Your Bet On”.
The television advert — which was New Zealand’s third-most complained-about ad in 2024 — is just one of the many gambling-related projects worked on by FINCH over the past 10 years.