Rula, a company dedicated to connecting people to in-network mental healthcare, announced the appointment of its new chief operations officer. Alanna Nielsen brings experience in scaling operations and growth, improving customer success and building inclusive workplace cultures to Rula’s leadership team.
The company’s platform offers therapy and psychiatric services as well as crisis support through its network of 21,000 licensed providers. Prior to joining Rula, Nielsen spent two decades in various leadership positions at Amazon. In her new role, she will work to improve access to care, build out provider partnerships and fuel sustainable growth.
“Throughout my career, I’ve seen how technology and operational rigor can transform complex systems into seamless, human-centric experiences. Rula’s mission to make high-quality mental healthcare accessible and affordable resonates deeply with my belief that care should be evidence-based, outcome-driven and, above all, compassionate,” Nielsen said in a statement. “I am thrilled to join Josh and the Rula team to scale our operations, strengthen our provider network and help individuals seeking support find the right care at the right time.”