DES MOINES, Iowa — The Iowa Healthiest State Initiative is encouraging Iowans to participate in two mental health awareness: Chalk the Town Green throughout May and Wear Green Day on Thursday.
The statewide activities are part of the Make It OK program, which aims to spark conversations, reduce stigma and remind Iowans that it’s OK to talk about mental health. The campaign focuses on increasing understanding around mental illness and helping create more supportive workplaces, schools and communities across Iowa.
On Thursday, Iowans are encouraged to wear green, the international color for mental health awareness, at work, school and in their communities. Participants can share photos on social media and tag the Iowa Healthiest State Initiative using #MakeItOKIowa to help amplify the message statewide and show support for ending mental health stigma.
Throughout May, individuals, families, workplaces and organizations are invited to chalk uplifting messages and words of encouragement on sidewalks, driveways and community spaces to “Chalk the Town Green.” Messages such as “You Matter,” “It’s OK to Ask for Help” or “Start the Conversation” help spread kindness while keeping mental health visible in local communities.
“Small actions can lead to meaningful conversations,” said Brianna Sink, Make It OK Coordinator with the Iowa Healthiest State Initiative. “By wearing green or chalking a message in your neighborhood, you’re letting others know they’re not alone and that mental health matters.”
Mental Health Awareness Month is observed each May to raise awareness, educate communities and advocate for better understanding of mental health challenges. Iowans can find free resources, event information and ways to get involved at MakeItOKIowa.org.