For many music fans, life on tour can seem exciting and glamorous. But behind the packed shows and screaming crowds, many artists face challenges that audiences never see. Now, the Country Music Association (CMA) is helping bring mental health support directly to musicians and their crews while they’re on the road.
For rising country star Wyatt Flores, life changed quickly. The cattle rancher turned Red Dirt musician went from playing local venues to performing for thousands of fans across the country, opening for major acts including Post Malone and Jelly Roll. But behind the sold-out shows and growing success came emotional challenges he wasn’t prepared for.
The transition from small-town Oklahoma to national stages brought opportunity, but also some challenges.
“I’ve really had to find a way to figure out who I am as an artist and who I am as an individual,” said Flores.
Mental health experts say Flores’ experience is far from unique.
A University of Westminster study found that 71% of music industry workers reported anxiety and nearly 69% reported depression — roughly three times the rate seen in the general population.
For Flores, one of the toughest parts was navigating two very different worlds.
“You go from living one life that’s super fast-paced, and it’s crazy, and it’s ongoing forever and then you go home, and it’s quiet, and I’m back in the country, and those two things are really hard to merge together,” Flores explained.
Recognizing those challenges, the Country Music Association partnered with wellness company Amber Health to bring licensed therapists directly onto tours, providing support in real time.
“They put therapists out on the road and walk alongside the artist and their teams so they have the tools to be successful,” said Tiffany Kerns, senior vice president of industry relations and philanthropy at the Country Music Association.
Having a therapist available during a tour can help identify problems early, reduce burnout and teach healthy coping strategies before issues become crises.
For Flores, that support became a turning point.
“My whole life has changed. I finally feel like I’m showing up for my crew, for myself and for my family,” said Flores.
Organizations like the CMA hope that making support more accessible on the road will continue reducing stigma while helping artists and crews stay healthy both professionally and personally.
Major touring acts in pop, rock and country music are increasingly investing in mental health resources as awareness grows around burnout and the pressures of life on the road. Industry experts say programs like CMA’s partnership with Amber Health are helping set a new standard by making mental health care proactive instead of reactive, ensuring artists and crew members have support before challenges become crises.
The Country Music Association says demand for mental health resources continues to grow, reflecting a broader shift across the entertainment industry as more artists openly discuss their struggles and seek support.