Psycho Bunny has announced that it will continue its partnership with HeadsUpGuys, which began in 2023. HeadsUpGuys is a non-profit that launched in 2015 dedicated to empowering men to improve their mental health and prevent suicide.
“Father’s Day offers an opportunity to both recognize the contributions men make to their families and acknowledge the mental health challenges many face behind the scenes,” said Dr. John Ogrodniczuk, Founder of HeadsUpGuys. “Through our collaboration, HeadsUpGuys and Psycho Bunny are working together to raise awareness, reduce stigma, and connect men with a trusted mental health resource. Partnerships like this are critical for helping to normalize conversations about mental health and encourage men to seek support when they need it.”
Alen Brandman, Owner and Chairman of Psycho Bunny, said in a statement, “I’m incredibly proud of what we’ve built at Psycho Bunny, but without question, my kids are my greatest pride and joy. Family is what matters most to me, and this campaign is about the memories, lessons, and moments with our kids that make up part of who they are. To me, real legacy is not just what you build professionally, it’s the way you show up for your family, the people you love, and the community around you. That’s why continuing our work with Heads Up Guys and supporting men’s mental health is something we care deeply about at Psycho Bunny.”
Alongside this year’s collaboration, Psycho Bunny is launching the “This is Generational Wealth” Father’s Day Campaign, which celebrates the legacy fathers pass down.
Shot in Los Angeles, the campaign reframes the idea of “wealth” from a numerical value into the character and connection fathers leave behind. The campaign features a multigenerational cast of recognizable talent and their families, including Los Angeles-based chef Roy Choi with his father Suu; Los Angeles Chargers’ Denzel Perryman with his daughter Evee; vintage car enthusiast, Michael Gideon, alongside his son Clay and father Curt; and musician Abner Ramirez and his son Joaquin.
“Legacy isn’t measured by the size of your bank account or stock portfolio,” reads the campaign manifesto. “It’s passed down through generations—in the lessons you teach, the traditions you share, and the values you instill. It’s the strength of character that lives on long after you.”