Ep 76 – Deep Dive Into Behavioral Health Marketing: A Look At Industry Trends & Strategies Pt.1
In honor of Mental Health Awareness Month, our Ignite hosts Lauren Leone, SVP of Healthcare Marketing, and Rich Briddock, SVP of Strategy and Analytics, dig into the latest marketing trends and best practices within the behavioral health industry.
In episode one of this two-part series, the behavioral health experts discuss everything from how the industry has evolved in recent years and what marketing strategies no longer work to the impact of recent FTC complaints and the importance of patient education.
– How recent FTC complaints against BetterHelp
– The importance of patient education
4 Comments
Great stuff very informative. Looking for ways to provide the best care possible using a modern-day treatment and knowledge and wisdom passed down and have been used for centuries and is safe.
Great to listen to during the day when I’m taking a cleaning break but want to stay In the marketing headspace
this didnt. help at all thumbs down indefinitely
I especially like the comment about focusing on patient outcomes as the primary driver!