Peloton recently rolled out an update to their homepage that is both a subtle shift and a potential new engagement tool for members and newcomers alike.
Replacing the usual splash image, the homepage now prominently features a “Find Your Power” banner, offering a fresh way to explore potential fitness journeys.
Now, instead of a one-size-fits-all introduction, visitors to the site are presented with six distinct fitness goals to choose from. The options are:
Get stronger
Improve endurance
Boost mental health
Support weight goals
Healthy aging
Build a routine
“Find Your Power” feature on Peloton website hompage.
Each of these goals acts as a gateway to a personalized landing page tailored to the chosen focus area, providing everything from recommended classes to relevant fitness resources.
This structure not only appeals to the range of interests within Peloton’s community but also simplifies the process for potential new members looking to explore something different and get a sense of Peloton’s offerings.
Once a goal is selected, users are directed to a dedicated landing page tailored to their choice. Each page contains an overview of the selected fitness area, curated class recommendations, and tips to help users dive in.
For example, selecting “healthy aging” will lead to a dedicated page surrounding “stay[ing] strong at every age,” inviting those who are interested in maintaining wellness and strength over time. The page highlights a range of classes designed for all fitness levels, emphasizing low-impact workouts, strength training, mobility, and flexibility. It also provides advice on building routines that support joint health, balance, and overall longevity. Users can explore categories like cardio, yoga, and stretching, each accompanied by recommended classes to support active, healthy aging at any stage.
“Healthy Aging” page of “Find Your Power” tool.
These specialized pages are designed to be motivational hubs, making it easy for members to focus on their goals without the usual guesswork of finding the right classes.
“Healthy Aging” page of “Find Your Power” tool.
It is important to note that while this “Find Your Power” feature offers a personalized journey, it does not alter the main homepage itself. Instead, each option leads to a unique URL; essentially a set of customized mini-homepages for each focus area.
“Healthy Aging” page of “Find Your Power” tool.
For Peloton, this new homepage feature reflects a deeper focus on user empowerment, encouraging people to connect with the type of workout that resonates most with them. Whether a seasoned user or exploring Peloton for the first time, the “Find Your Power” initiative attempts to improve the decision-making process, letting everyone dive into classes and resources that align with their specific goals.
You can check out the new homepage feature at: https://www.onepeloton.com/.
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Katie Weicher
Katie Weicher is a writer for Pelo Buddy. She purchased her Peloton Bike in 2016 and has been riding, strength training, and yoga flowing ever since. You can find her on the leaderboard at #kweich.