May is Mental Health Month, and for the fifth year in a row, L.L. Bean will go “Off the Grid,” pausing social media to encourage outdoor exploration, connection and wellness.
The company is rolling out two limited-edition Boat and Totes, filled with items meant to make it easier for people to step away from their screens and spend time outside.
They come in two monogrammed options: “Off the Grid” and “Analog.”
Each tote can be customized with recommended products and everyday outdoor essentials. Suggestions include binoculars, trail-themed puzzles, a packaway travel hammock, sunglasses, apparel and more
Beginning May 1, the company will wipe its social media profiles clean, leaving only resources, tips, and tools developed alongside Mental Health America aimed at helping people engage with the outdoors in ways that support their mental wellbeing.