JESSAMINE COUNTY, Ky. (WKYT) – DunRite Services LLC trucks stand out in the Nicholasville area with vibrant designs that carry meanings important to employees.
CEO Justin Dunaway said he did not want standard white vans for his HVAC company when starting the business.
“In my earlier years of life I worked for RJ Corman, and one of his biggest things was, if you want to make a million, you have to look like you’re worth it,” Dunaway said. “When you pull up, you gotta show you’re invested in your company, that you look good, that you’re gonna do a good job.”
Dunaway said another goal for the business is to have an impact on the community, that’s why he designed each truck alongside GPI Printing to have bold graphics and an even bolder message.
“These are picked out everyday by people going down the road,” Dunaway said. “Somebody sees it, somebody’s posting pictures on Facebook. Getting recognized like that is what I was wanting.”
Trucks honor personal connections to causes
Each truck has its own meaning, from autism awareness to diabetes awareness. The diabetes awareness truck honors Dunaway’s late father.
A truck dedicated to recovery awareness honors co-owner Daniel Williams, who is 10 years sober.
“Everybody has their battles, and we just want to bring awareness to each one of them,” Williams said.
The newest truck focuses on suicide prevention and awareness. It showcases more than 40 names of Kentuckians who have lost their lives to mental illness, including three of Dunaway’s close friends.
“I left some of the semi-colons open that way we could add to them over time because eventually, I want to talk to people and be able to hear their story about their loved ones and be able to put them on the truck, that way they see them around town all the time and know their name is still alive,” Dunaway said.
Dunaway said the trucks foster conversations within the communities the business serves.
“It allows us to bring awareness to different things that people don’t typically see everyday because they’re stuck in the algorithm of life,” Dunaway said. “They don’t sit and think about, ‘oh, there is people suffering from this, oh, there is people dealing with that, but it don’t take five seconds for people to say, ‘hey, are you okay?’ or ‘do you need to talk?’”
The company’s next truck will honor service men and women. They are also planning a truck dedicated to special disease awareness.
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