WATERTOWN, N.Y. (WWTI) — May is Mental Health Awareness Month. The Jefferson County Mental Health Awareness Committee held a proclamation ceremony with Jefferson County and the City of Watertown at Public Square.
The Jefferson County Mental Health Awareness Committee is made up of the following organizations:
NRCIL (Northern Regional Center for Independent Living)
Mental Health Association of Jefferson County
THRIVE Wellness and Recovery
Anchor Recovery Center of NNY
CHJC (Children’s Home of Jefferson County)
NOCO (North Country Family Health Center)
The Arc Jefferson—St. Lawrence County
Timothy Ruetten, Director of Community Services in Jefferson County, discussed the importance of raising community awareness about local resources. Ruetten highlighted collaboration with state agencies and local providers to ensure service availability. Efforts have extended to neighboring counties like St. Lawrence and Lewis. Recently, a mobile crisis team was launched and set for expansion, with various agencies offering behavioral health services in and outside Watertown.
“So, in the next year, we’ll be developing a campaign to help raise awareness, to ensure that everybody does know what’s available and can access it as quickly as possible,” concluded Ruetten.
Chairman of the Jefferson County Board of Legislators, William W. Johnson, gave a speech from the board:
“Whereas mental health conditions are the lowest level of health problems in America, the practice of age, gender, race, religion, or economic status. Whereas stigma and fear of discrimination keep many who would benefit from mental health services from seeking help. Whereas early identification and treatment increase the likelihood of successful recovery, leading to more productive lives. And whereas greater public awareness about mental health conditions can change negative attitudes and behaviors toward people with mental health conditions. Whereas many private and public providers are directing their efforts toward raising awareness and promoting recovery from mental health conditions by observing mental health marches each day.”
Mayor Sarah Pierce spoke next. She focused on two main objectives: removing stigma and supporting those in need. Acknowledging the efforts of mental health advocates, Pierce emphasizes the importance of eliminating stigma that prevents individuals from seeking help. Additionally, she highlights the initiatives in Jefferson County aimed at raising awareness of available support services.
Pierce’s Proclamation read as follows:
“Whereas mental health is essential to the overall well-being of every individual, in the community, and whereas millions of Americans experience mental health conditions and issues regarding their age, background, or circumstance, an early intervention, support, and treatment can make a significant difference in the lives of those affected. Whereas mental health challenges can affect individuals, families, workplaces, schools, and communities, yet stigma and misunderstanding often prevent people from seeking the help and support they need. And whereas increasing awareness and understanding of mental health promotes compassion, reduces stigma, and encourages individuals to prioritize their emotional and psychological well-being. And whereas mental health professionals, advocates, educators, first responders, health care workers, peer support specialists, community organizations, and family caregivers play an important role in supporting the mental health needs of residents throughout the City of Watertown. And whereas the City of Watertown is committed to fostering a supportive and inclusive community where all residents are encouraged to seek help, support one another, and recognize that mental health is a vital part of overall health.”
Pierce and Johnson proclaimed May 2026 as Mental Health Month for the City of Watertown and Jefferson County. Johnson urged residents to increase awareness and understanding of mental health and treatment options for individuals with mental health conditions. Pierce encouraged residents to support local initiatives and have compassion and understanding for people facing mental health challenges.
The Jefferson County Mental Health Awareness Committee Chair, Maria Roach, spoke last, inviting everyone to join in on the 21st Annual Mental Health Awareness Walk on Saturday, May 30, at Thompson Park. Registration for the event starts at 11 a.m., and the walk will begin a half hour later.
Roach also mentioned that last year, for the 20th anniversary, there was a competition, and the logo was chained to a heart with a ribbon. You will be able to see the new banner at the walk, according to Roach.
Copyright 2026 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
For the latest news, weather, sports, and streaming video, head to WWTI – InformNNY.com.